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Final Program


APIC24 Brochure

Exhibitor Success & ROI Center

APIC's Exhibitor Success & ROI Center is you and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find over $10,000 of complimentary and proven-effective exhibiting productivity resources to help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable, financial value beyond cost.

Utilize this 5-step exhibitor success program:

Click on each step to access the resources.

STEP 1. GET CONTROL: Download Planning, Cost Control & Measurement Tools
  1. Tradeshow Planning & Productivity Management Tool (Excel spreadsheet)
  2. Exhibit Budgeting & Cost Control Tool (Excel spreadsheet)
  3. Exhibiting & Financial Performance Metrics Tool (Excel spreadsheet)
STEP 2. PLAN TO WIN: Complete Strategic Planning Exercises at Target Timeframes
  1. Define Your Outcomes – 8 weeks prior
  2. Identify & Attract Your Ideal Visitors – 6 weeks prior
  3. Manage Your Visitor’s Experience – 4 weeks prior
  4. Manage Your Leads – 3 weeks prior
  5. Measure Your Performance & ROI – 2 weeks prior and update after show
STEP 3. WATCH & LEARN: With Live/On-Demand Webinars
  • LIVE! 7 Power Strategies to Improve Exhibit Performance & ROI
    Thursday, March 7, 2024 | 3:00 pm - 4:00 pm ET
    Register Here

    Because there are so many demands on the time of exhibit managers, it’s important to prioritize and focus your efforts on the critical factors that will influence the ultimate success of your exhibiting program. Register now for this all-new exhibiting productivity webinar with Jefferson Davis of Competitive Edge. In just one information packed hour, you will pick up dozens of practical strategies to help you make sure you are addressing critical exhibiting success factors.

  • How to Improve Your Exhibiting Productivity & ROI by Applying the Exhibit Marketing Process™
    View the Recording *Coming Soon*

    View this complimentary webinar as North America’s leading exhibiting productivity expert Jefferson Davis reveals the Exhibit Marketing Process™. Based on 30+ years of exhibiting experience, this proven-effective process will help you quickly assess how well you are strategically executing your exhibit program and identify specific areas you can focus on to make APIC Annual Conference & Exposition, and for that matter every show you do, more productive and profitable.
STEP 4. READ & LEARN: Topical Articles Provide Additional Insights and Ideas
Plan for Success & Cost Control: Promote Your Participation: Create an Effective Exhibit: Prepare Your Staff: Manage Your Leads: Measure Your Performance & ROI:
STEP 5. ASK Our Tradeshow Expert - Email Q&A
APIC made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now!